We wanted a character who could deliver sweet, zero calorie Diet Dr Peppers to people in their moments of weakness. So naturally, we created Lil’ Sweet.
He’s just like you and me in that he’s a child-sized rock star with the voice of an angel and the Diet Dr Pepper supply of a Diet Dr Pepper delivery man.
And fittingly, Lil' Sweet ended up on the film shortlist for both spots at Cannes. It's fitting because he's short. And so is the list.